Design Collaborative Practice Task 2

 29.8.2023 - 27.11.2023 (Week 1 - Week 14) 

Teo Javin 0349352

Illustration and Visual Narrative/ Bachelor of Design in Creative Media / Taylor's University

Assignments Documentation

Instructions

Figure1.1, MIB

Research

We started brainstorming for a clear art direction for the team to follow and agreed on by throwing ideas and images that would assist in finding our art direction.

Figure2.1, Moodboard

The team then picked one image that would fit best for our art direction. For our art style, we agreed on a graphical and simplistic style for the packaging and mascot. We chose a pastel and soft colour palette for our packaging design as it fits the "softness" of ice cream. Moreover, we agreed on using the Recoleta font for our headings and Sofia Pro font for our paragraphs as we think these were best suited.

Figure2.2, Wininng Votes

I started creating the mascot for our brand as it statistically helps to promote the brand. Before creating a mascot, I thought of some prompts to create the mascot as it gives me a vision of what kind of mascot it would be like.

Figure2.3, initial sketch ideas

I then further refined my chosen ideas: "anime mascot" and "cute little oat mascots". The team preferred the cute little mascots as it is simpler and more distinguishable whereas they commented that there weren't that distinguishable at first glance and weren't relevant to the product.

Figure2.4, 2nd sketch ideas

The team concluded that a simpler-looking mascot would be suitable for us, so we developed a cute ice cream mascot with an oat sidekick, adding some clothing as well for aesthetics.

Figure2.5, Selected designs to finalize

We presented our ideas to the Business Department for feedback and they suggested a star-shaped mascot with different outfits to represent each flavor. 

Figure2.6, Mascot idea suggestion from The Business School

However, after some discussions with our team, we felt that a star has no relevance to the product and decided to improvise. By keeping the outfits but maintaining our initial idea, we came up with our 2nd sketch of mascot designs.

Figure2.7, Improved Sketches

After more discussions, we finalized our design of our four mascots. the 1st and 2nd one being the main mascot of the brand and the 3rd - 5th mascot being the representatives for each flavor.

Figure2.8, Finalizing stage of mascot design

Made the mascots into an Illustrator file (.ai).

Figure2.9, converting designs into Adobe Illustator as vector files

I was then assigned to develop some icons for the "Benefits" section

Figure2.10, Icons for website layout

Lastly, I create some graphical elements for the website layout.

Figure2.11, GIFs for website layout

Submission

Presentation slides:

 

Figure3.1, Presentation Slides

Project Document:

Figure3.2, Project Document