Design Collaborative Practice

 29.8.2023 - 27.11.2023 (Week 1 - Week 14) 

Teo Javin 0349352

Illustration and Visual Narrative/ Bachelor of Design in Creative Media / Taylor's University

Assignments Documentation

Instructions

Figure1.1, MIB

Research

We were tasked to select a project given by Ms.Lilian and work together with students from different courses. My group's task was to assist with their product: Oatlicious, an oat milk ice cream product.

These were the tasks we needed to create for the project.

Brand identity: Design a logo and consistent palette that aligns with our concept
Product labeling and communication: design product labels that effectively communicate the health-conscious aspects of Oatlicious 
Marketing management (Visual Content creation): Crate stunning content for advertising and social media platforms to entice customers.
Sustainable and eye-catching packaging: integrate sustainable design practices, ensuring Oatlicious aligns with eco-friendly principles throughout its brand and product presentation.

We started filling templates (empathy map, with our ideas and conclude them into a final artboard.

Figure2.1, Empathy Map

Figure2.2, Problem Statement

After that, we created multiple personas that relate to our product.

Figure2.3, Personas

We then create a presentation slide to present to Ms. Lilian about our findings. Lastly, a project document was created for the business students.

Submission

Presentation slides:

 

Figure3.1, Presentation Slides

Project Document:

Figure3.2, Project Document